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  • How to avoid introducing confirmation bias in your manual qualitative coding...

    Method Help

    Manual qualitative coding is subjective by nature. Confirmation bias can make coders notice evidence supporting prior hypotheses while ignoring contradictory signals. What concrete operational habits reduce confirmation bias during manual qualitative coding?

    Aaron Roberts, Tping and 10 others
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    • Define your coding framework fully before you begin reading through full source material.

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      • Include negative or counter‑evidence codes explicitly within your coding scheme.

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